How to track every marketing campaign with short links
Stop guessing which channels work. Use short links with UTM tags to measure every campaign in real time.
Marketing teams run dozens of campaigns at once. Without the right tracking, it is impossible to know which channel drove a signup or sale. Short links with UTM parameters solve this by attaching source, medium, and campaign data to every click.
Start by creating one short link per channel. For example, use utm_source=twitter for a post on X and utm_source=newsletter for your email. In your analytics dashboard you will see clicks, conversions, and engagement broken down by source.
Combine UTM tags with custom domains to build brand trust and improve click-through rates. When links look like yoursite.com/summer, people are more likely to click than on a generic short URL.
Use our Analytics page to view top referrers, device breakdowns, and geographic data. Export the data or connect it to your BI tools for deeper reporting.
The best part? Every link is free to start. Upgrade to Pro or Business when you need more volume, branded domains, and team features.
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