Comparison
The Rebrandly alternative for branded short links
Rebrandly popularised branded links — your domain, your slug, your brand in every share. Shortly by SwiftLink does the same job with click analytics, QR codes, and UTM tagging included from the free plan, so you don't pay per feature to see whether a link worked.
Shortly vs Rebrandly at a glance
| Feature | Shortly | Rebrandly |
|---|---|---|
| Links on the free plan | 25 / month | Limited free tier |
| Click analytics on free | ||
| QR codes included | Paid tiers | |
| Custom branded domain | Business plan | Paid plans |
| UTM builder | Partial | |
| Bulk CSV import | Up to 500 rows | Paid tiers |
| REST API | Pro & Business | Paid tiers |
| Password-protected links | ||
| Team seats | $12 / seat / month | Higher per-seat cost |
Rebrandly plan details change over time — check their pricing page for current terms.
Why teams switch from Rebrandly
Analytics on every plan
Clicks, unique visitors, country, device, browser, and referrer are recorded for every link — no upgrade required to see performance.
One price, all features
QR customization, UTM builder, password protection, bulk import, and the REST API are part of the plan instead of add-ons.
Simple domain setup
Connect go.yourbrand.com with a single DNS record and serve every branded link from it.
Where Rebrandly still makes sense
Rebrandly has a large domain marketplace, deep integrations, and enterprise workflows built up over years. If you need to buy branded domains inside the product or plug into a long list of legacy tools, that ecosystem counts. Shortly is the better fit when you want branded links, full analytics, and an API you can wire up in an afternoon at a lower monthly cost.
Frequently asked questions
What is the best Rebrandly alternative?
Shortly by SwiftLink is a Rebrandly alternative built around branded short links: custom slugs, your own domain, QR codes, and real-time click analytics — with analytics included on the free plan rather than reserved for paid tiers.
Can I use my own domain like I do on Rebrandly?
Yes. On the Business plan you connect a domain such as go.yourbrand.com with a single DNS record, and every short link is served from it. Custom slugs work the same way you're used to.
How do I migrate my links from Rebrandly?
Export your links to CSV, then use Shortly's bulk import to recreate up to 500 links at a time — original destination plus the slug you want to keep. Point your branded domain at Shortly once the import looks right.
Is Shortly cheaper than Rebrandly?
For small teams, usually yes. Shortly's paid plans start at $9/month with analytics, QR customization, UTM tagging, and API access included instead of billed as add-ons.
Keep comparing
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