Understanding your link analytics dashboard
Your analytics dashboard tells a story. Here is how to read it and make better decisions.
Every click on your short links is a data point. The analytics dashboard turns those clicks into a story about your audience and your content.
The 30-day trend chart shows whether traffic is growing or falling. Compare it to campaign launch dates to measure impact.
The device pie chart tells you if your audience is on desktop or mobile. If most clicks are mobile, make sure your landing page is responsive and loads fast.
The browser and operating system breakdowns help you debug issues. If a campaign performs poorly on one browser, you may have a rendering or tracking issue.
The top referrers table shows where your audience comes from. Double down on high-performing channels and reconsider underperformers.
Finally, use the geographic data to localize campaigns, choose ad targeting, and plan events.
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